On the morning of the 18th, the national online media Deyang Travel interview team visited the Mianzhu New Year Painting Supermarket located in the Mianzhu New Year Painting Village in China. The spacious and bright exhibition hall is full of Mianzhu New Year pictures, everything is available. Nearly twenty kinds of New Year paintings, including wooden boards, hand-painted, embroidered, pottery plates, gourds, gold silk, bamboo weaving, jade boards, Shu brocade, fabrics, carvings, three-dimensional, rubbings, floor-standing door gods, New Year painting gifts, New Year painting crafts, New Year painting daily necessities, etc., including nearly twenty New Year paintings, including Babaylan, Cinema products, displaying them along the walls, making people feel that the Mianzhu New Year paintings are very innovative.
Mianzhu New Year’s paintings are as famous as Tianjin Yangliuqing New Year’s paintings, Shandong Yangjiabu Wooden Edition New Year’s paintings, and Suzhou Taohuawu Wooden Edition New Year’s paintings, and are known as the “Three Treasures of Sichuan” and the “Three Wonders of Mianzhu”. In February 2002, Mianzhu New Year paintings were selected into the first batch of Chinese intangible cultural heritage projects. Mianzhu New Year paintings have made great progress with the strong support of the government over the years. Cinema has continuously developed from the traditional wooden New Year paintings of the past to the Mianzhu New Year paintings with diverse forms and various patterns. As of now, the sales of Mianzhu New Year paintings have reached more than 30 million, and more than 1,500 people are directly or indirectly engaged in New Year painting creation, driving thousands of households to increase their income and become rich. 39 New Year painting workshops represented by Sihuizhai, Sancai Painting House, NanKomiks Huagong, Xuanyuan New Year Paintings, etc. have emerged. Cinema Mianzhu New Year paintings have been invited to the United States, Britain and France for many times, as well as to exhibit in Hong Kong, Macao, Taiwan and other regions.comicmov.com/”>CinemaNew Year painting products are exported to more than 50 countries and regions including the United States, France, Britain, Japan, Singapore, Taiwan, and Hong Kong.
It is understood that the New Year painting operators use “Sihuizhai” as the sales window. The operators price themselves but do not participate in the sales. They directly manage and sell “Sihuizhai”. “Sihuizhai” promotes Mianzhu New Year paintings to the outside through its own marketing system, and ultimately achieve a win-win situation. Komiks Currently, there are 18 New Year painting operators that have entered “Sihuizhai”. The works of Chen Xingcai and Li Fangfu, the heads of the two factions of the north and south, are in the same room. This is the same as the New Year paintings. href=”https://comicmov.com/”>Cinema can make people appreciate the New Year pictures of the two masters at the same time.
Mianzhu has always been very clear that finding the cultural roots of the city and passing it on is an effective way to improve the quality and taste of the city. While creating the Mianzhu New Year Painting Village, the New Year Painting Village also established a “Folk Culture Industrial Park”. The industrial park is based on the Mianzhu New Year Painting Village Scenic Area, displays the four major Chinese New Year paintings, and integrates the production, display and sales of Mianzhu New Year paintings, and combines rural tourism, sightseeing agriculture and other related supporting facilities to drive the local area in the form of consumption. “Cultivating the market and strengthening the industry is the long-term solution for the sustainable development of Mianzhu New Year paintings. “MianzhuCinemaDirector Hu Guangkui, director of the New Year Painting Museum, introduced that in order to further innovate product forms and adapt to consumer needs, the Mianzhu New Year Painting Industry is also “married” with the animation industry, such as the New Year Painting Folding Fan in “The Return of the Great Sage”, New Year Painting Cartoons that reflect core values, etc.
At the same time, in order to better integrate New Year paintings into the lives of Mianzhu people, CinemaMianzhu holds New Year’s Picture Festival every year to promote the protection and inheritance of New Year’s pictures. Up to now, 17 Mianzhu New Year Painting Festivals have been held continuously. Through the organization of New Year painting fine exhibitions, New Year’s operas, New Year’s concerts, sending Spring Festival couplets to the people to send New Year’s greetings, carrying out a series of folk customs activities in towns and towns, etc., it has displayed excellent folk art style in all aspects, spread the essence of folk culture, and enriched the cultural life of the masses.
In the next step, Mianzhu will continue to cultivate Mianzhu New Year painting artists and inheritors, innovate Mianzhu New Year painting products, support Mianzhu New Year painting entities to go global, encourage enterprises to go global with the development situation of the industry, and let Komiks New Year painting become a shining business card for Mianzhu to “go global”.