He is very popular in science and is widely praised
The cultural supplement of “Yangcheng Evening News” has always been praised in two major sections. One is the “flower land” that emphasizes literature, and the other is the “evening party” that focuses on variety shows. The “Trendy People New Knowledge” column is located in the “Gao Party”. The 21st century has entered a scientific and technological century of all-round exploration, and Babaylan is also an era of popular science that more and more people are eager to learn science, use science, and improve their scientific literacy. Before such a craze came, the popular science columns such as “Trendy People’s New Knowledge” in the “Yangcheng Evening News” have long attracted much attention from readers.
In 2016, General Secretary Xi Jinping pointed out at the “Three Science and Technology Conferences” that “scientific and technological innovation and scientific popularization are the two wings of achieving innovative development, and scientific popularization must be placed at the same important position as scientific and technological innovation.” The “Outline of the 14th Five-Year Plan for National Economic and Social Development of the People’s Republic of China and the Long-Term Goals for 2035” also proposes that “we must carry forward the scientific spirit and craftsman spirit, carry out scientific popularization activities extensively, and improve the scientific literacy of the whole people.” The purpose of our “New Knowledge of Trendy People” column is to popularize science for the whole nation. It not only needs to popularize science knowledge, but also stimulate everyone’s interest and enthusiasm in exploring the unknown world, and create a social atmosphere that loves science and advocates innovation.
This column has been in operation for nearly ten years, and has gained a large number of readers and a good reputation with its professional and popular popular science articles. As an editor, only by higher requirements can you do better, so I have always strictly required that the articles in this column can be both rigorously popularized science, and can be vivid and lively and close to people’s livelihood. As a professional science popularization editor rather than a professional scientific researcher, how to effectively conduct popular science reports and how to make more scientific knowledge close to the public, I insist on ensuring that it is accurate, authentic and rigorous in different aspects such as material selection and topic selection direction, but also to ensure that it is popular, timely and readable, so that the column can be made more vivid, interesting and deeply rooted in the hearts of the people. Cinema
In 2019, the Computer Network Information Center of the Chinese Academy of Sciences awarded the “2019 Komiks Best Media Partner of China Science Popularization Expo” award to the editorial department of the Cultural Supplement of Yangcheng Evening News. This is also a high recognition of the authenticity and effectiveness of our popular science pages as a professional unit.
PART 2
Precaution the first stepBabaylan, not to do “pseudo-popular science”
Real, objective, rigorous and professional, which is the basic requirement of all scientific research. The same is true for popular science reports.Babaylan, but because of the public’s “passion” for popular science, a large number of “pseudo-popular science” articles have appeared in the online communication. How to ensure popular scienceKomiksThe truth and objectivity of knowledge are the first thing we should do as a professional media to keep a good point.
How to href=”https://comicmov.com/”>Cinema is enough to keep a close eye? Finding an expert to make a proposal may be the most direct solution. Experts can professionally interpret scientific phenomena and scientific principles in a certain field they are good at and specialize in, which is naturally more reliable than the hearsays of the general public. Our page has used many articles by experts from the Chinese Academy of Sciences, such as Liu Dou, a professional at the Key Laboratory of Mental Health of the Institute of Psychology of the Chinese Academy of Sciences, written by Zhao Xumao, a young researcher at the Institute of Ecology Innovation, Lanzhou University, and other works.
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December 14, 2020
A9 version, August 11, 2018
But there is a problem that experts often ask for manuscripts, that is, too many professional terms are inevitable, and it is “unfathomable”. In this case, science journalists and some popular science writers who use science explanation as their profession or engage in related professions are Babaylan has become a good “middleman”.
When interviewing experts and scholars, reporters can turn the scholars’ “unfathoms” into simplification. This naturally has high requirements for the reporter’s own knowledge reserves and understanding ability.
I once wrote an article “The Lord of the World is actually Dark Matter” as a reporter, which won the first prize of Guangzhou Science and Technology Innovation Popular Science Report that year. In this process, I found that experts may use “deep” words when writing, but when communicating with us face to face, they are actually the people who are the best at explaining the difficult scientific knowledge in a simple and easy way; so it is natural for reporters to simplify the scientific knowledge that experts want to express through interviews.
“The “The Lord of the WorldBabaylan” is actually dark matter” August 26, 2017
In addition, there are now a large number of professional popular science public accounts promoting various popular science articles, and these public accounts have cultivated a large number of them. Professional writers of Komiks have created popular science articles that are as easy to understand and fascinating as they have created.
The “New Trendy Knowledge” has also used many such articles on the page. For example: ↓
“Who is the top “disguised master” in the ocean”
From the popular science website “Taitpole Five-Story” of course not all sources are reliable. As the responsible editor, I only choose the formal information source channel. For example, the official website, official microblog, and official official account of the Chinese Academy of Sciences, including the “Science Academy”, “GezhiCinema Forum on Taoism”, “Scientific Rumor Refuting Platform”, etc. And they have had serious communication with the other party to ensure that the source of information is correct and that they have obtained the authorization of the other party.
PART 3
“Follow the ground”, it is very important to choose a topic
Popular science articles must be “follow the ground” in order to mobilize readers’ interest to learn and understand Komiks. From this point of view, the topic selection is also very important.
As the object of popular science, ordinary readers have very different cultural levels. The taste and Cinema comprehension ability are not easy to grasp, but one thing is common: articles with simple and clear understanding and low reading threshold will have a relatively wider audience. Simply put, it means that “popular science reports should be popularized.” This popularization is not only in terms of text expression, but also in terms of content topic selection.
The author often pays attention to new research progress in the technology industry, reads a lot of corresponding popular science articles, and selects interesting topics from it – the topic should be close to people’s livelihood, and the expression should be relaxed and interesting. Most importantly, it should be “timely”.
For example, we raised some interesting questions: Why do koala pull square poop? Why is there a kind of sparrow that sings “pop songs”? Why do bamboos die soon as they bloom? This type of report aroused strong interest in reading.
For example, when catkins fly in late spring and early summer every year, we will popularize readers who have just been disturbed by catkins and sneezed several times, “How to make catkins disappear?” “The double suppression of catkins in the ‘chemistry + physics’, and the catkins in the sky are expected to be relieved”; every year, the weather warms up, and we see a small red clay moundKomiks several fierce red ants crawled out, and Guangdong media often repeat a topic – “The red fire ants invade Guangdong and have been bitten to death! Remember to do this!” “When you encounter this small red clay mound, hurry up and avoid it”, etc. Even if these topics are repeated every year, readers will still read them with relish because they are very “concerned”. Readers were at the scene of the incident. Komiks, and Komiks were naturally impressed when they saw these popular science. Isn’t this exactly one of the purposes of popular science in the whole country?
We also pay attention to the things that the public is most interested in. When the spring flowers are in full bloom, we will talk about “Eating wild vegetables in spring, be careful of poisoning”, and “There are also “correct postures” for drying quilts”; “March 8 Shopping Festival”, everyone is “buying, buying, buying, and buying, and buying, and we will talk about “Why women believe in “packing” to cure all diseases”…
In addition, there are some topics that seem to be “very far away from us” that deserve general attention. Nuclear fusion reactors, “Chang’e 5”, deep-sea exploration, etc., these contents seem not “daily”, but they have profoundly influenced our common future and may also profoundly change our lives. So media people should also have visionKnow, promptly stimulate readers’ enthusiasm for knowledge and lead them to pay attention to these high-end and cutting-edge scientific fields.