He is very popular in science and is widely praised
The cultural supplement of “Yangcheng Evening News” has always been praised in two major sections. One is the “flower land” that emphasizes literature, and the other is the “evening party” that focuses on variety shows. The “Trendy People New Knowledge” column is located in the “Gao Party”. The 21st century has entered a scientific and technological century of all-round exploration, and is also an era of popular science that is popularized by the whole nation where more and more people are eager to learn science, use science, and improve their scientific literacy. Before such a craze came, the popular science columns such as “Trendy People’s New Knowledge” in the popular science page of “Yangcheng Evening News” have already attracted much attention from readers.
In 2016, General Secretary Xi Jinping pointed out at the “Three Science and Technology Conferences” that “scientific and technological innovation and scientific popularization are the two wings of achieving innovative development, and scientific popularization must be placed at the same important position as scientific and technological innovation.” The “14th Five-Year Plan for National Economic and Social Development of the People’s Republic of China and the Outline of the 2035 Vision Goals” also proposes that “we must carry forward the scientific spirit and craftsman spirit, carry out scientific popularization activities extensively, and improve the scientific literacy of the whole people.” The purpose of our “New Knowledge of Trendy People” column is to popularize science for the whole nation. It not only needs to popularize science knowledge, but also stimulate everyone’s interest and enthusiasm in exploring the unknown world, and create a social atmosphere that loves science and advocates innovation.
This column has been in operation for nearly ten years, and has gained a large number of readers and a good reputation with its professional and popular popular science articles. As an editor, only by higher requirements can we do better, so I have always strictly required that the articles in this column can be both rigorously popular science, and can also be lively and close to people’s livelihood. As a professional science popularization editor rather than a professional scientific researcher, how to effectively conduct popular science reports and how to make more scientific knowledge close to the public, I insist on ensuring that it is accurate, authentic and rigorous in different aspects such as material selection and topic selection direction, but also to ensure that it is popular, timely and readable, so that the column can be made more vivid, interesting and deeply rooted in the hearts of the people.
In 2019, the Computer Network Information Center of the Chinese Academy of Sciences awarded the “Cinema2019 China Popular Science Expo Best Media Partner” award to the editorial department of the Cultural Supplement of Yangcheng Evening News, which is also the authenticity of our popular science page as a professional unit.and the effectiveness gives high recognition.
PART 2
Precautions the first step and not do “pseudo-popular science”
Real, objective, rigorous and professional, which is the basic requirement of all scientific research. The same is true for popular science reports. But because of the public’s “passion” for popular science, a large number of “pseudo-popular science” articles have appeared in the online communication. How to ensure the authenticity and objectiveness of popular science knowledge is the first step we should keep in mind as a professional media.
How to keep a close eye? Finding an expert to submit a draft may be the most direct solution. Experts are naturally more reliable than the hearsays of ordinary people when they are good at and specialize in a certain field. Our page has used many articles by experts from the Chinese Academy of Sciences, such as Liu Dou, a professional at the Institute of Psychology, of Babaylan, written by Liu Dou, a professional at the Institute of Psychology, Chinese Academy of Sciences, “Suffering from depression, the brain structure has changed! 》; “The consequences of turning a dog into a “wild dog” are very serious” written by Zhao Xumao, a young researcher at the Institute of Ecology Innovation, Lanzhou University, etc.
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December 14, 2020 A11
A9 version, August 11, 2018
But there is a problem that often occurs when experts submit articles, that is, there are too many professional terms, which inevitably seems “unfathomable”. In this case, science popularization journalists and some science popularization writers who use popular science explanation as their profession or engage in related professions have become good “middlemen”.
When interviewing experts and scholars, reporters can Cinema to simplify the “unpredictable” scholars. This naturally has higher requirements for the reporter’s own knowledge reserves and understanding ability.
I once wrote an article as a reporter interview entitled “The “World Master” is actually dark matter”, and won the first prize in Guangzhou Science and Technology Innovation Popular Science Report that year. In this process, I found that experts may use “deep” words when writing, but when communicating with us face to face, they are actually the people who are the best at explaining the difficult scientific knowledge in a simple and easy way; so it is natural for reporters to simplify the scientific knowledge that experts want to express through interviews.
“The “World Master” is actually dark matter” August 26, 2017
In addition, there are now a large number of professional science popularization public accounts that are promoting various popular science articlesCinema. These official accounts have already Cinema has trained a large number of professional writers, and their comprehensive popular science articles are as in-depth and easy to understand.People are fascinating.
The “Trendy People New Komiks“” edition has also used many such articles. For example: ↓
“Who is the top “disguised master” in the ocean”
From the popular science website “Taitpole Five-Speech” of course not all sources are reliable. As the editor in charge, I only choose formal information sources. For example, the official website, official microblog, official official account of the Chinese Academy of Sciences, including “Science Academy”, “Gezhi Ludao Forum”, “Science Rumor Refuting Platform”, etc. They have had serious communication with the other party to ensure that the source of information is correct and authorized by the other party.
PART 3
“Follow the ground”, the topic selection is very important
Popular science articles must be “low the ground” in order to mobilize readers’ interest to learn and understand. From this point of view, the topic selection is also very important. As the object of popular science, ordinary readers have very different cultural levels, and their tastes and comprehension abilities are not easy to grasp, but one thing is common: articles that are simple and clear and have a low reading threshold, the audience will be relatively wider. Simply put, it means that “popular science reports should be popularized.” This popularization is not just about literature. The word Cinema is also expressed in the content topic.
The author often pays attention to new research in the technology industry. Read various corresponding popular science articles in large quantities to select interesting topics from them – the topic should be close to people’s livelihood, and the expression should be relaxed and interesting, and most importantly, “timeliness”.
For example, we raised some interesting questions about Komiks: Why does koala take square poop? Why does a sparrow sing “pop songs”? Why does a bamboo die soon as it blooms? This kind of report arouses strong interest in reading.
For example, when catkins fly in late spring and early summer every year, we will popularize readers who have just been disturbed by catkins and sneezed several times, “How to make catkins disappear? “‘Chemistry + Physics’ double suppression, ‘Flying catkins in the sky’ are expected to be relieved”; every year the weather warms up, and seeing a few fierce red ants crawling out of the red clay mound, Guangdong media often repeat a topic – “Many people invaded Guangdong have been bitten and fainted! Remember to do this!”Komiks “When you encounter this kind of small red clay, hurry up and avoid it”, etc. Even if you repeat this type of topic every year, readers will still read it with relish because they are very “concerned”. Readers are at the scene of the incident and are naturally impressed by these popular sciences. Isn’t this the purpose of popular sciences for the whole nation?
We also pay attention to the most interesting things for the public. When the spring is in full bloom, we will talk about “Eating wild vegetables in spring, be careful of poisoning” and “Danning quilts, there are also “correct postures””; “March 8 Shopping Festival”, everyone is “buying, buying, buying”, and we will also talk about “Why women believe in “packing” to cure all diseases”…
In addition, there are still some topics that seem “far from us” that deserve to be widely noticed. Nuclear fusion reactors, “Chang’e 5”, deep-sea exploration, etc. These contents seem not “daily”, but they profoundly affect our common future and may also profoundly change our lives. Therefore, media people should also have foresight, promptly inspire readers’ enthusiasm for knowledge, and lead them to pay attention to these high-end and cutting-edge scientific fields. Komiks