The “New Year’s Day and Happy New Year – Celebrate the New Year in the Forbidden City” exhibition started on January 6th during the Spring Festival, and the Forbidden City even reached the point where it was “hard to get a ticket”. It was originally the off-season for tourism, but the audience waiting to enter the Forbidden City to visit the Forbidden City lined up in a long queue. Even the queues of the Treasure Hall and the Watch Hall lined up to the square from the entrance Komiks. The off-season is not slow, why is the Forbidden City so popular this year? Cinema
Years of hard work
Refined management of audience traffic
The hot winter tourists wave has formed a huge contrast with the previous winter. The fundamentals of exploration are the audience traffic management explored by the Palace Museum.
20Komiks Since 2012, in order to balance the huge gap between the off-season and the peak season, holidays and weekdays, the Palace Museum has solicited social opinions many times.
After full preparation and experimentation, starting from June 13, 2015, the Palace Museum has officially implemented the flow restriction measure of 80,000 people per day. At this point, the extreme peak of visitors with more than 100,000 people or even 180,000 people per day no longer exists, and the audience has been evacuated in an orderly manner to other days. Everyone is more at ease when visiting the Palace Museum.
Effective control and refined management of audience traffic are also reflected in online ticket sales. From 2011 to 2014, the proportion of online pre-sale tickets at the Palace Museum was only about 2%. With the continuous increase in the number of visitors, the pressure of on-site ticket sales is extremely high. As the Palace Museum continues to upgrade and renovate the ticket sales system, develop diverse ticket purchase methods, cultivate audiences’ online ticket purchase habits through preferential tickets, annual tickets and other means during specific periods, and gradually realize the continuous increase in the online ticket purchase ratio. In 2015, the proportion of online pre-sale tickets reached 17%; in 2016, the proportion of online pre-sale tickets reached 41%. On this basis, during the National Day holiday in 2017, the Palace Museum achieved full results for the first timeOnline ticket sales, the online pre-sale ticket ratio reached 100%, officially entering the era of “museum full-network ticket sales”.
In this way, under the influence of the two powerful tools of “current limit” and “online ticket sales”, the Forbidden City can deal with the “big test” of 80,000 people in several days. Although those who want to see have to endure the pain of no tickets, it guarantees the visitors’ exhibition experience, which is commendable.
This year’s highlight
The “Celebrate the New Year in the Forbidden City” exhibition
This year, the Forbidden City launched the “New Year and Welcome the New Year in the Forbidden City” exhibition for the first time in the Forbidden City. This has also become the direct reason why citizens and tourists are flocking to it.
Ms. Hu, a citizen, went there on the first day of the Lunar New Year to see the exhibition. “A few days ago, I visited the Guomao and saw the “New Year’s Day in the Palace” exhibition area of the Forbidden City. It felt quite interesting. Now the Forbidden City is really in the promotion. I haven’t been to the Forbidden City for many years, so I took my son to the Forbidden City.” Ms. Hu’s Babaylan‘s words are indeed very representative. In recent years, with the development and promotion of the Forbidden City’s tourism cultural and creative products and the emphasis on online marketing, the ancient palace has rejuvenated new vitality, making people unable to help but have the idea of seeing new things.
A Beijing Youth Daily reporter learned that the “New Year’s Day – Celebrating the New Year in the Forbidden City” exhibition is divided into two parts: cultural relics exhibition and real-life experience. The cultural relics exhibition is located in the main hall of the Meridian Gate and the East-West Yanchi Tower exhibition hall, with a total of 885 pieces of cultural relics (sets). The exhibits are mainly selected from the treasured collection of the Palace Museum, and have received strong support from China’s National First Historical Archives, Shenyang Palace Museum and other units.
The real-life experience part includes the entire open area of the Forbidden City. The exhibition will fully demonstrate the New Year customs of the Qing Dynasty with six major themes: “Praying for blessings and welcoming good fortune, worshiping ancestors and filial piety, serving relatives and family, working hard and having fun, and having fun in the world”. There are spring couplets and door gods that symbolize good fortune hanging at the door of the palace, and gorgeous palace lanterns are decorated under the corridors. A total of more than 1,000 imitations are used. It is worth mentioning that this is the first time that the Forbidden City has restored the “sky lantern” and “”The lantern of the sky and the lantern of the lunar calendar were one of the most grand activities during the early and mid-Qing Dynasty. From the time of establishment to the withdrawal, more than 8,000 people were used before and after the Cinema.
Admission changes
Celebrating the New Year in the museum became a fashion
Assessment, the museum has become a fashion
During the Chinese New Year in the museum, during the Chinese New Year, many museums across the country ushered in a peak of crowds. The number of visitors to the Henan Provincial Museum on the second day of the lunar calendar was about 8,000, which was about Komiks twice the usual weekends, the exhibition hall of “Golden Pig Gongfu – Ji Hai New Year’s Zodiac Cultural Relics Pictures Joint Exhibition” attracted countless visitors; in the Six Dynasties Museum in Nanjing, Jiangsu Province, the “schedule” of the New Year in Old Nanjing is also eye-opening. As the most treasure-rich and influential museum in the country, the Forbidden City, which is nearly 600 years old, the popularity of the Forbidden City, is soaring this Spring Festival this year. It is not surprising that the tickets for the 7-day holidays were booked early.
Shan Jixiang, director of the Forbidden City, introduced that the “New Year’s greeting – Celebrating the New Year in the Forbidden City” has been launched for more than 20 days, the average number of visitors per day has exceeded 20,000. In the “Praying for Blessings and Welcomes Forbidden City” unit, people can see Kangxi, Yongzheng, Qianlong, Jiaqing, and DaoCinemaThe word “Fu” written by the emperor of the Five Dynasties; the “Dunqin and Mu Clan” unit restores the scene of the emperor and his clan relatives and concubines having banquets on New Year’s Day; the “Entertainment and Entertainment” unit reproduces various entertainment activities of the ancients during the New Year, CinemaFor example, the Eight Banners athletes performed “figure skating” and acrobatics on the ice.
Wenbian volunteer Guan Jun said: “After 2015, the number of people visiting museums during the Spring Festival has increased significantly. On the one hand, the museum’s publicity work is in place and the social service capabilities are constantly improving; on the other hand, everyone’s recognition of excellent traditional culture is getting higher and higher. ”
Wenji experts believe that the concept of “celebrating the New Year in the museum” has gradually matured and formed a brand. Visiting museums during the Spring Festival is becoming an option for people to celebrate the Spring Festival together with the Spring Festival Gala, New Year’s Movies, New Year’s Concerts, Lantern Festivals, etc., has become an option for people to celebrate the Spring Festival.
After entering the door, the morning gate and the Yanchi Tower first look at the exhibition – walk along the three halls and see the different door gods of each hall – to the Qianqing PalaceLook at the restored palace lanterns – go to the Cining Palace to visit the temple fair and buy – and then go to the Yanxi Palace of the East Six Palaces to see the Internet celebrity palace. At the same time, there are also the newly renovated Treasure Hall and Watch Hall in the eastern region, which will definitely make you excited!
Focus on highlightsKomiks1: KomiksWatch the palace lanterns and door gods
Door gods can be seen everywhere, and palace lanterns are mainly concentrated in the Qianqing Palace. Researchers in the Forbidden City not only found the usage, history, and the detailed dimensions of the sky lanterns and wanings in the literature, but also found lamp body models, lamp couplet samples, and original lamp poles in various warehouses, restoring the “sky lanterns” and “wanings” that have disappeared for nearly 200 years for the first time.
Highlight 2: Buy Buy
January 28 (Little Year of the Lunar New Year) to 2Babaylan On the 12th of January (the eighth day of the first lunar month), 145 Chinese time-honored enterprises from 10 provinces (cities) from Beijing, Tianjin, Shanghai, Shandong, Jiangsu, Zhejiang, Henan, Anhui, Jilin and Shanxi will display special food, silk clothing, daily necessities, study supplies, jewelry and jade, cultural and creative products, intangible cultural heritage crafts, etc. The Babaylan New Year-style cultural and creative products of the Forbidden City can also be purchased here!
Highlights 3: Visit the New Year’s Elegance Exhibition
The “New Year’s Day – Celebrating the New Year in the Forbidden City” exhibition will be held at the Meridian Gate, East Yanchi Tower, and West Yanchi Tower. For example, the “Duanqin and Family” unit displays the scene of the emperor, clan relatives and concubines having a banquet respectively on New Year’s Day. The banquet table is placed in reference to the records of the meal stalls in the 48th year of Qianlong’s reign (1783), and more than 100 cultural relics were used, which is very spectacular. (Reporter Cinema Wang Yan)