He is very popular in science and is widely praised
The cultural supplement of “Yangcheng Evening News” has always been praised in two major sections. One is the “flower land” that emphasizes literature, and the other is the “evening party” that focuses on variety shows. The “Trendy People New Knowledge” column is located in the “Gao Party”. The 21st century has entered a scientific and technological century of all-round exploration, and it is also an era of popular science that more and more people are eager to learn science, use science, and improve scientific literacy. Before such a craze came, the popular science columns such as “Trendy People’s New Knowledge” in the popular science page of “Yangcheng Evening News” have already attracted much attention from readers. In 2016, General Secretary Xi Jinping pointed out at the “Science and Technology Three Conferences” that “scientific and technological innovation and scientific popularization are the two wings of achieving innovative development, and scientific popularization must be placed at the same important position as scientific and technological innovation.” The “Outline of the 14th Five-Year Plan for National Economic and Social Development of the People’s Republic of China and the Long-Term Goals for 2035” also proposes that “we must carry forward the scientific spirit and craftsman spirit, carry out scientific popularization activities extensively, and improve the scientific literacy of the whole people.” The purpose of our “New Knowledge of Trendy People” column is to popularize science for the whole nation. It not only needs popular science knowledge, but also stimulates everyone’s interest and enthusiasm in exploring the unknown world, and creates a social atmosphere that loves science and respects innovation.
This column has been in operation for nearly ten years, and has gained a large number of readers and a good reputation with its professional and popular popular science articles. As an editor, only by higher requirements can you do better, so I have always strictly required that the articles in this column can be both rigorously popularized science, and can be vivid and lively and close to people’s livelihood. As a professional science popularization editor rather than a professional scientific researcher, how to effectively conduct popular science reports and how to make more scientific knowledge close to the public, I insist on ensuring that it is accurate, true and rigorous in different aspects such as material selection and topic selection direction, and also ensuring that it is popular, timely and readable, so that the column can be made more vivid, interesting and deeply rooted in the hearts of the people.
In 2019, the Computer Network Information Center of the Chinese Academy of Sciences awarded the “2019 China Popular Science Expo Best Media Partner” award to the editorial department of the Cultural Supplement of Yangcheng Evening News, which is also a high recognition of the authenticity and effectiveness of our popular science pages as a professional unit.
PART 2
Precaution the first step, and Babaylan will not do “pseudo-popular scienceBabaylan“
Real, objective, rigorous and professional, which is the basic requirement of all scientific research. The same is true for popular science reports. But because of the public’s “passion” for popular science, href=”https://comicmov.com/”>CinemaAt present, a large number of “pseudo-popular science” articles have appeared in online communication. How to ensure the authenticity and objectiveness of popular science knowledge is the first thing we as a professional media to keep a good grasp.
How to keep it well? Finding an expert to make a proposal may be the most direct solution. Experts can professionally interpret scientific phenomena and scientific principles in a certain field they are good at and specialize in, which is naturally more reliable than the hearsays of the general public. Our page has used many articles by experts from the Chinese Academy of Sciences, such as Liu Dou, a professional from the Key Laboratory of Mental Health of the Institute of Psychology, Chinese Academy of Sciences, “Suffering from depression, the brain structure has changed!”; Zhao Xumao, a young researcher at the Institute of Ecology Innovation, Lanzhou University, wrote “The consequences of turning a dog into a “wild dog” is very serious”, etc.
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December 14, 2020 A11
A9 version, August 11, 2018
But there is often a problem with expert drafting, that is, specializing in writingToo many business terms can inevitably appear “unfathomable”. In this case, science popularization journalists and some science popularization writers who use popular science explanation as their profession or engage in related professions have become good “intermediaries”.
When interviewing experts and scholars, reporters can simplify the scholars’ “unfathomable”. This naturally has higher requirements for the reporter’s own knowledge reserve and understanding ability.
I once wrote an article as a reporter interview entitled “The “World Master” is actually dark matter”, and won the first prize in Guangzhou Science and Technology Innovation Popular Science Report that year. In this process, I found that experts may use “deep” words when writing, but when Babaylan communicates with us face to face, they are actually the people who are the best at explaining the difficult science knowledge in an easy-to-understand way; so it is natural for reporters to simplify the scientific knowledge that experts want to express through interviews.
“The “World Master” is actually dark matter” August 26, 2017
In addition, there are now a large number of professional popular science public accounts that promote various popular science articles. These public accounts have trained a large number of professional writers. The popular science articles they have created in-depth and fascinating.
The “Trendy People New Knowledge” page has also been used for many such articles. For example: ↓
“Who is the top “disguised master” in the ocean”
From the popular science website “Taitpole Five Strings
This “Internet celebrity” popular science is of course not all sources are reliable. As the editor in charge, I only choose a formal source of informationKomiks channels. For example, the official website, official microblog, official official account of the Chinese Academy of Sciences, including “Science Academy”, “Gezhi Ludao Forum”, “Science Rumor Refuting Platform”, etc. They have all conducted Cinema communicates carefully to ensure that the source of information is correct and that it is authorized by the other party.
PART 3
Komiks “Follow the ground”, the topic is very important
Popular science articlesKomiks must be “understand” in order to mobilize readers’ interest to learn and understand. From this point of view, choosing topics is also very important. As the object of popular science, ordinary readers have very different cultural levels, and taste and comprehension abilities are not easy to grasp, but one thing is common: articles with simple and clear understanding and low reading threshold will have a relatively wide audience. Simply put, it means “popular science reports should be popularized.” This popularization is not only in terms of text expression, but also in terms of content topic selection.
The author often pays attention to new progress in research in the science and technology industry, reads a large number of corresponding popular science articles, and selects interesting topics from them – you must not only choose topics that are close to people’s livelihood, but also express it easily. href=”https://comicmov.com/”>CinemaFunny, most importantly, has “timeliness”.
For example, we raised some interesting questions: Why does koala pull square poop? Why does a sparrow sing “pop songs”? Why does bamboo die soon as it blooms? KomiksThese reports arouse strong interest in reading.
For example, when catkins fly in late spring and early summer every year, we will popularize readers who have just been disturbed by catkins and sneezed several times, “How to make catkins disappear? “‘Chemistry + Physics’ doubleCinema is heavy in suppressing the catkins, and the ‘flying catkins all over the sky’ is expected to beBabaylan‘s weight is expected to beBabaylan” Every year, when the weather warms up, I see a few fierce red ants crawling out of the small red clay. Guangdong media often repeat a topic-“Red fire ants invade Guangdong and have been bitten and fainted! Remember to do this!Babaylan” “When you encounter this kind of small red clay, hurry up and avoid it”, etc. Even if you repeat this type of topic every year, readers will still read it with relish because they are very “concerned”. Readers are naturally impressed by these popular sciences at the scene of the incident. Isn’t this the purpose of popular sciences for the whole people?
We also pay attention to the most interesting things for the public. When the spring is in full bloom, we will talk about “Eating wild vegetables in spring, be careful of being poisoned” and “Babaylan’s baby has the “correct posture””; “March 8 ShoppingKomiksFood Festival”, everyone is “buy, buy, buy, buy, buy, buy, and let’s talk about “Why Women Believe in “Bao” to Treat All Diseases”…
In addition, there are still some Babaylans that seem “far from us” that deserve widespread attention. Nuclear fusion reactors, “Chang’e-5″, deep-sea exploration, etc. href=”https://comicmov.com/”>Komiks seems not “daily”, but it has a profound impact on our common future and may also profoundly change our lives. Therefore, media people should also have vision.Know, promptly stimulate readers’ enthusiasm for knowledge and lead them to pay attention to these high-end and cutting-edge scientific fields.