The cultural supplement of Yangcheng Evening News has always been praised for its heart’s popular science. One is the “flower place” that emphasizes the literary nature of Komiks, and the other is the “evening party” that is more diverse. BabaylanThe “Trendy People New Knowledge” column is located in the “Gather Party”. The 21st century has entered a scientific and technological century of all-round exploration, and it is also an era of popular science that more and more people are eager to learn science, use science, and improve scientific literacy. Before such a craze came, the popular science columns such as “Trendy People’s New Knowledge” in the popular science page of “Yangcheng Evening News” have already attracted much attention from readers.
In 2016, General Secretary Xi Jinping pointed out at the “Three Science and Technology Conferences”Cinema that “scientific and technological innovation and scientific popularization are the two wings of achieving innovative development, and scientific popularization must be placed at the same important position as scientific and technological innovation.” The “Outline of the 14th Five-Year Plan for National Economic and Social Development of the People’s Republic of China and the Long-Term Goals for 2035” also proposes that “we must carry forward the scientific spirit and craftsman spirit, carry out scientific popularization activities extensively, and improve the scientific literacy of the whole people.” The purpose of our “New Knowledge of Trendy People” column is to popularize science for the whole nation. It not only needs to popularize science knowledge, but also stimulate everyone’s interest and enthusiasm in exploring the unknown world, and create a social atmosphere that loves science and advocates innovation.
This column has been in operation for nearly ten years, and has gained a large number of readers and a good reputation with its professional and popular popular science articles. As an editor, Komiks can do better only if the requirements are higher, so I have always strictly required that the articles in this column be both rigorously popularized and lively and close to people’s livelihood. As a professional science popularization editor rather than a professional scientific researcher, how to effectively conduct popular science reports and how to make more scientific knowledge close to the public, I insist on ensuring that it is accurate, authentic and rigorous in different aspects such as material selection and topic selection direction, but also to ensure that it is popular, timely and readable, so that the column can be made more vivid, interesting and deeply rooted in the hearts of the people.
In 2019Komiks, the Computer Network Information Center of the Chinese Academy of Sciences awarded the “2019 China Popular Science Expo Best Media Partner” award to the editorial department of the Cultural Supplement of Yangcheng Evening News. This is also the authenticity and authenticity of our popular science page as a professional unit.High affirmation of effectiveness.
PART 2
Precautions the first step and not do “pseudo-popular science”
Real, objective, rigorous and professional, this is the basic requirement of all scientific research. The same is true for popular science reports. But because of the public’s “passion” for popular science, a large number of “pseudo-popular science” articles have appeared in online communication. How to ensure the authenticity and objectiveness of popular science knowledge is the first step we should keep in mind as a professional media.
How to keep a close eye? Finding an expert to submit a paperwork may be the most direct solution. Experts are naturally more reliable than the hearsays of ordinary people who are good at and specialize in a certain field they are good at and specialize in. Our page has used many articles by experts from the Chinese Academy of Sciences, such as Liu Dou, a professional from the Institute of Psychology, Babaylan, a professional in the laboratory of the Chinese Academy of Sciences, who has used depression, the brain structure has changed! 》; “The consequences of turning a dog into a “wild dog” are very serious” written by Zhao Xumao, a young researcher at the Institute of Ecology Innovation, Lanzhou University, etc.
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A9 version, August 11, 2018
But there is a problem that experts often ask for manuscripts, that is, there are too many professional terms, which inevitably makes it seem “unfathomable”. This kind of KomiksCinema‘s understanding ability and other requirements are naturally relatively high.
I once wrote an article as a reporter’s interview entitled “The World Master” is actually dark matter”, which won the first prize in Guangzhou Science and Technology Innovation Popular Science Report that year. During this process, I found that experts may use “deep” words when writing, but when communicating with us face to face, they are actually the people who are the best at explaining the difficult scientific knowledge in a simple and easy way; so it is natural for reporters to simplify the scientific knowledge that experts want to express through interviews.
“The “World Master” is actually dark matter” August 26, 2017
In addition, a large number of professional popular science public accounts are now promoting various popular science articles. These public accounts have trained a large number of professional writers. The popular science articles they have created comprehensively are as easy to understand and fascinating.
The “New Knowledge of Trendy People” has also been used in the “Trendy People” page. For example: ↓
Who is the top “disguised master” in the ocean”
From the popular science website “Takepole Five-lineKomiksSummary
This “Internet celebrity” popular science is of course not reliable. As the editor in charge, KomiksI only choose the formal information source channelBabaylan. For example, the official website, official microblog, official official account of the Chinese Academy of Sciences, including “Science Academy”, “Gezhi Lundao Forum”, “Science Rumor Refuting Platform”, etc. They also have had serious communication with the other party to ensure that the source of information is correct and that they have obtained authorization from the other party.
PART 3
“Follow the ground” and the topic selection is very important
Popular science articles must be “follow the ground” in order to mobilize readers’ interest to learn and understand. From this point of view, the topic selection is also very important. As the object of popular science, ordinary readers have very different cultural levels, and tastes and comprehension abilities are not easy to grasp, but one thing is common: articles that are simple and clear and have a low reading threshold, the audience will be relatively wider. Simply put, “popular science reports should be popularized.” This popularization is not just a text listCinema is also about the content topic selection.
The author often pays attention to new research progress in the technology industry, reads a large number of corresponding popular science articles, and selects interesting topics from them – the topic should be close to people’s livelihood, and expresses it relaxed and interesting, and most importantly, it should be “time-efficient”.
For example, we raised some interesting questions: Why does koala pull square poop? Why is there a sparrow singing “pop songs”? Why does bamboo die soon as it blooms? This kind of report arouses strong interest in reading.
For example, when catkins fly in late spring and early summer every year, we will popularize readers who have just been disturbed by catkins and sneezed several times, “How to make catkins disappear? “‘Cinema Chemistry + Physics’ double suppression, ‘Flying catkins in the sky’ are expected to be relieved”; every year, when the weather warms up, I see a few fierce red ants crawling out of the small red clay mound, Guangdong media often repeat a topic – “Red fire ants invade Guangdong and have been bitten faint! Remember to do this!” “When you encounter this small red clay mound, hurry up and avoid it”, etc. Even if you repeat this type of Cinema topic, readers will still read it with relish because they are very “posted” href=”https://comicmov.com/”>Cinemaheart”. Readers were at the scene of the incident and were naturally impressed by these popular sciences. Isn’t this the purpose of popular sciences for the whole people?
We also pay attention to the most interesting things for the public. When the spring is in full bloom, we will talk about “Eating wild vegetables in spring, be careful of being poisoned”, and talk about “Holding quilts, there are also “correct postures””; “March 8 Shopping Festival”, everyone is “buying, buying, buying”, and we will also talk about “Why women believe in “packing” to cure all diseases”…
In addition, there are still some topics that seem to be “far from us” that deserve widespread attention. Nuclear fusion reactors, “Chang’e 5”, deep-sea exploration, etc. These contents seem not “daily”, but they profoundly affect our common future and may profoundly change our lives. Therefore, media people should also have vision.Know, promptly stimulate readers’ enthusiasm for knowledge and lead them to pay attention to these high-end and cutting-edge scientific fields.