It is popularized with heartfelt science and is widely praised
The cultural supplement of the Yangcheng Evening News has always been praised in two large sections. One is the “flower land” that emphasizes literature, and the other is the “evening party” that focuses on variety shows. The “Trendy People New Knowledge” column is located in the “Gao Party”. The 21st century has entered a scientific and technological century of all-round exploration, and it is also an era of popular science that more and more people are eager to learn science, use science, and improve scientific literacy. Before such a craze came, the popular science columns such as “Trendy People’s New Knowledge” in the popular science page of “Yangcheng Evening News” have already attracted much attention from readers.
In 2016, General Secretary Xi Jinping pointed out at the “Three Science and Technology Conferences” that “scientific and technological innovation and scientific popularization are the two wings of achieving innovative development, and scientific popularization must be placed at the same important position as scientific and technological innovation.” The “Outline of the 14th Five-Year Plan for National Economic and Social Development of the People’s Republic of China and the Long-Term Goals for 2035” also proposes that “we must carry forward the scientific spirit and craftsman spirit, carry out scientific popularization activities extensively, and improve the scientific literacy of the whole people.” The purpose of our “New Knowledge of Trendy People” column is to popularize science for the whole nation. It not only needs to popularize science knowledge, but also stimulate everyone’s interest and enthusiasm in exploring the unknown world, and create a social atmosphere that loves science and advocates innovation.
This column has been in operation for nearly ten years, and has gained a large number of readers and a good reputation with its professional and popular popular science articles. As an editor, only by higher requirements can you do better, so I have always strictly required that the articles in this column can be both rigorously popularized science, and can be vivid and lively and close to people’s livelihood. As a professional science editor rather than a professional scientific researcher, how to effectively conduct popular science reports and how to make more scientific knowledge close to the public, I insist on ensuring that it is accurate, authentic and rigorous in different aspects such as material selection and topic selection direction, but also to ensure that it is popular, timely and readable, so that the column can be made more vivid, interesting and deeply rooted in the hearts of the people.
In 2019, the Computer Network Information Center of the Chinese Academy of Sciences awarded the “2019 China Science Expo Best Media Partner” award to the editorial department of the Cultural Supplement of Yangcheng Evening News, which is also a high recognition of the authenticity and effectiveness of our scientific and technological general layout as a professional unit.
PART 2
Kemiks This is the basic requirement of all scientific research. The same is true for popular science reports. But because of the public’s “passion” for popular science, a large number of “pseudo-popular science” articles have appeared in online communication. How to ensure the authenticity and objectiveness of popular science knowledge is the first step we should keep in mind as a professional media.
How to keep a close eye? Finding an expert to submit a draft may be the most direct solution. Experts are naturally more reliable than the hearsays of ordinary people when they are good at and specialize in a certain field. Our page has used many articles by experts from the Chinese Academy of Sciences, such as “Suffering from depression, the brain structure has changed,” written by Liu Dousu, a professional at the Key Laboratory of Mental Health of the Institute of Psychology, Chinese Academy of Sciences. 》; “The consequences of turning a dog into a “wild dog” are very serious” written by Zhao Xumao, a young researcher at the Institute of Ecology Innovation, Lanzhou University, etc.
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August 11, 2018BabaylanA9 version
But there are often problems with expert manuscripts, that is, there are too many professional terms, which inevitably seems “unfathomable”. In this case, popular science Babaylan reporters, some popular science writers who use popular science explanation as their profession or engage in related professions have become good “middlemen”. When interviewing experts and scholars, reporters can simplify the “unfathomable” of scholars. This is a knowledge reserve for journalists themselves. href=”https://comicmov.com/”>Komiks and comprehension skills are naturally of high requirements.
I once wrote an article as a reporter’s interview entitled “The Master of the World is actually Dark Matter”, which won the first prize in Guangzhou Science and Technology Innovation Popular Science Report that year. During this process, I found that experts may use the word “Cinema when writing, but when communicating with us face to face, they are actually the people who are the best at explaining the difficult scientific knowledge in a simple and easy way; so it is natural for reporters to simplify the scientific knowledge that experts Komiks through interviews.
“The “World Master” is actually dark matter” August 26, 2017
In addition, there are now a large number of professional popular science public accounts that promote various popular science articles. These public accounts have trained a large number of professional writers. The popular science articles they have created in-depth and fascinating.
The “New Knowledge of Trendy People” has also been used in the “Trendy People” page. For example: ↓
“Who is the top “disguised master” in the ocean”
From the popular science website “Takepole Five-Speed ScoreCinema
This “Internet celebrity” popular science is of course not all sources are reliable. As the responsible editor, I only choose the formal information source channel. For example, the official website, official microblog, and official official account of the Chinese Academy of Sciences, including the “Science Academy”, “Gezhi Ludao Forum”, “Science Rumor Refuting Platform”, etc. They also had serious communication with the other party to ensure that the source of information is correct and were authorized by the other party.
PART 3
“Follow the ground”, it is very important to choose topics
Popular science articles must be “follow the ground” in order to mobilize readers’ interest to learn and understand. From this point of view, the topic selection is also very important.
As the object of popular science, ordinary readers have very different cultural levels, and taste and comprehension abilities are not easy to grasp, but one thing is common: articles with simple and clear reading thresholds will have a relatively wider audience. Simply put, it means that “popular science reports should be popularized.” This popularization is not only in terms of text expression, but also in terms of content topic selection.
The author has always paid attention to new research progress in the technology industry and read a lot of corresponding popular science articles to select interesting topics from them – the topic should be close to people’s livelihood, and the expression should be relaxed and interesting, and most importantly, it should be “timely”.
For example, we Cinema asked some interesting questions: Why do koala pull square poop? Why is there a kind of sparrow that sings “pop songs”? Why do bamboos die soon as they bloom? These reports have aroused strong interest in reading by readers.
For example, when catkins fly in late spring and early summer every year, we will popularize “How to make catkins disappear for readers who have just been disturbed by catkins and sneezed several times? “‘Chemistry + Physics’ dualCinema suppresses the fluff, and ‘Flying fluff’ is expected to be relieved”; every year, when the weather warms up, when you see a few fierce red ants crawling out of the small red clay mound, Guangdong media often repeat a topic – “Many people invade in Guangdong have been bitten faint! Remember to do this!” “When you encounter this small red clay mound, hurry up and avoid it”, etc. Even if you repeat this kind of topic every year, readers will still read it with relish because they are very “concerned”. Readers are at the scene of the incident and see these popular science naturallyBabaylan was deeply impressed. Isn’t this exactly one of the purposes of popular science?
We also pay attention to what the public is most interested in. When the spring flowers are blooming, we will talk about “Eating wild vegetables in spring, be careful of being poisoned”, and “Danning quilts, there are also “correct postures””; “March 8 Shopping Festival”, everyone is “buying, buying, buying”, and we will also talk about “Why women believe in “packing” to cure all diseases”…
In addition, there are still some topics that are popular for “going far away from us”. href=”https://comicmov.com/”>Cinema Yingdu, “Chang’e 5”, deep-sea exploration, etc. These contents seem not “daily”, but they profoundly affect our common future and may profoundly change our lives. Therefore, media people should also have vision and excel.Know, promptly stimulate readers’ enthusiasm for knowledge and lead them to pay attention to these high-end and cutting-edge scientific fields.