He is very popular in science and is widely praised
The cultural supplement of “Yangcheng Evening News” has always been praised in two major sections. One is the “flower land” that emphasizes literature, and the other is the “evening party” that focuses on variety shows. The “Trendy People New Knowledge” column is located in the “Gao Party”. The 21st century has entered a scientific and technological century of all-round exploration, and it is also an era of popular science that more and more people are eager to learn science, use science, and improve scientific literacy. Before such a craze came, the popular science columns such as “Trendy People’s New Knowledge” in the popular science page of “Yangcheng Evening News” have already attracted much attention from readers.
In 2016, General Secretary Xi Jinping pointed out at the “Three Science and Technology Conferences” that “scientific and technological innovation and scientific popularization are the two wings of achieving innovative development, and scientific popularization must be placed at the same important position as scientific and technological innovation.” The “Outline of the 14th Five-Year Plan for National Economic and Social Development of the People’s Republic of China and the Long-Term Goals for 2035” also proposes that “we must carry forward the scientific spirit and craftsman spirit, carry out scientific popularization activities extensively, and improve the scientific literacy of the whole people.” The purpose of our “New Knowledge of Trendy People” column is to popularize science for the whole nation. It not only needs to popularize science knowledge, but also stimulate everyone’s interest and enthusiasm in exploring the unknown world, and create a social atmosphere that loves science and advocates innovation.
This column has been in operation for nearly ten years, and has gained a large number of readers and a good reputation for its professional and popular science articles. As an editor, only by higher requirements can you do better, so I have always strictly required that the articles in this column can be both rigorously popularized science, and can be vivid and lively and close to people’s livelihood. As a professional science editor rather than a professional scientific researcher, how to effectively report on science and how to make more scientific knowledge close to the public, I insist on selecting the content of the materials and topic selection directions, and ensure that it is accurate, authentic and rigorous, but also popular, timely and readable, so that the column can be more vivid, interesting and deeply rooted in people’s hearts.
In 2019, the Computer Network Information Center of the Chinese Academy of Sciences awarded the “2019 China Popular Science Expo Best Media Partner” award to the editorial department of the Cultural Supplement of Yangcheng Evening News, which is also a high recognition of the authenticity and effectiveness of our popular science pages as a professional unit.
PAKomiksRT 2
Precautions the first step and not do “pseudo-popular science”Cinema
Real, objective, rigorous and professional, this is all sciences<a The basic requirements for scientific research in Cinema. The same is true for popular science reports. But because of the public's "passion" for popular science, a large number of "pseudo-popular science" articles have appeared in the online communication at present. How to ensure the authenticity and objectiveness of popular science knowledge is the first thing we should do as a professional media to keep a good grasp.
How to keep a good grasp of the focus? Finding an expert to make a proposal may be the most direct solution. Experts can professionally interpret scientific phenomena and scientific principles in a certain field they are good at and specialize in, which is naturally more reliable than the hearsays of the general public. Our page has used many articles by experts from the Chinese Academy of Sciences, such as Liu Dou, a professional at the Key Laboratory of Mental Health, Institute of Psychology, Chinese Academy of Sciences. href=”https://comicmov.com/”>BabaylanDepression, KomiksBrain structure has changed! 》; “A dog turns into a “wild dog” and the consequences are serious” written by Zhao Xumao, a young researcher at the Institute of Ecology Innovation, Lanzhou University, etc.
Layout
December 14, 2020 A11
A9 version, August 11, 2018
But there is a problem that often occurs when experts submit articles, that is, there are too many professional terms, which inevitably seems “unfathomable”. In this case, popular science journalists and some popular science writers who use popular science explanations as their careers or engage in related professions become good “middlemen”.
When interviewing experts and scholars, reporters can simplify the “unpredictable” of scholars. This naturally has high requirements for the reporter’s own knowledge reserve and understanding ability.
I once wrote an article as a reporter interview entitled “The World is Dominant” is actually dark matter”, and won the first prize in Guangzhou Science and Technology Innovation Popular Science Report that year. In this process, I found that experts can use the word “deep” when writing, but when communicating with us face to face, they are actually the people who are the best at explaining the difficult scientific knowledge in a simple and easy way; so it is natural for reporters to simplify the scientific knowledge that experts want to express through interviews.
“The “World Master” is actually dark matter” August 26, 2017
In addition, there are now a large number of professional popular science public accounts that promote various popular science articles. These public accounts have trained a large number of professional writers. The popular science articles they have created in-depth and fascinating.
The “Trendy People New Knowledge” page has also been used for many such articles. For example: ↓
“Who is the top “disguised master” in the ocean”
From the scienceOf course, not all sources of popular science popularization on the popular website “Takepole Five-Speed Score” are reliable. As the editor-in-chief, I only choose formal information sources. For example, the official website, official microblog, official official account of the Chinese Academy of Sciences, including “Science Academy”, “Gezhi Ludao Forum”, “Science Rumor Refuting Platform”, etc. They have had serious communication with the other party to ensure that the source of information is correct, and Cinema has obtained authorization from the other party.
PART 3
“Follow the ground”, the topic selection is very important
Popular science articles must be “follow the ground” in order to mobilize readers’ interest to learn and understand. From this point of view, the topic selection is also very important.
Ordinary readers as the match for popular science The cultural levels vary greatly, and the taste and understanding are not easy to grasp, but one thing is common: articles with simple and clear understanding and low reading threshold will have a relatively wide audience. Simply put, it means “popular science reports should be popularized.” This popularization is not only in terms of text expression, but also in terms of content topic selection.
The author often pays attention to new progress in research in the technology industry. Komiks read a large number of corresponding popular science articles to select interesting topics from them – you must not only choose topics that are close to people’s livelihood, but also express Komiks href=”https://comicmov.com/”>CinemaLight and fun, and most importantly, it must be “time-efficient”.
For example, we raised some interesting questions: Why does koala pull square poop? Why does a sparrow sing “pop songs”? Why does a bamboo die soon as it blooms? These reports have aroused strong interest in reading.
For example, when catkins fly in late spring and early summer every year, we will popularize readers who have just been disturbed by catkins and sneezed several times, “How to make catkins disappear? “‘Chemical + Physics’ double suppression, ‘Flying catkins in the sky’ are expected to be relieved”; every year, when the weather warms up, I see a few fierce red ants crawling out of the small red clay mound, Guangdong media often repeat a topic – “Many people invaded Guangdong have been bitten and fainted! Remember to do this!” “When encountering this small red clay mound, avoid it quickly”, etc. Even if this kind of topic is repeated every year, readers will still read it with relish because they are very “concerned”. Readers are at the scene of the incident and are naturally impressed by these popular sciences. Isn’t this the purpose of popular sciences for the whole people?
We also pay attention to the most interesting things for the public. When the spring is in full bloom, we will talk about “Eating wild vegetables in spring, be small.” href=”https://comicmov.com/”>KomiksHeart poisoning”, talk about “There are also “correct postures””; Babaylan“March 8 Shopping Festival”, everyone is “buy, buy, buy, buy, buy, and let’s talk about “Why women believe in “packing” to cure all diseases”…
In addition, there are still some theme values that seem to be “very far away from us”Komiks deserves widespread attention. Nuclear fusion reactors, “Chang’e-5”, deep-sea exploration, etc. These contents seem not “daily”, but they profoundly affect our common future and may profoundly change our lives. Therefore, media people should also have vision.Know, promptly stimulate readers’ enthusiasm for knowledge and lead them to pay attention to these high-end and cutting-edge scientific fields.