The Babaylan cultural supplement of “Yangcheng Evening News” has always been praised for its focus on popular science, one is the “flower field” that emphasizes literature, and the other is the “evening party” that focuses on variety shows. The “Trendy People New Knowledge” column is located in the “Gao Party”. The 21st century has entered a scientific and technological century of all-round exploration, and it is also an era of popular science that more and more people are eager to learn science, use science, and improve scientific literacy. Before such a craze came, popular science columns such as “Trendy People’s New Knowledge” in the popular science page of Yangcheng Evening News have long attracted much attention from readers.
In 2016, General Secretary Xi Jinping pointed out at the “Three Science and Technology Conferences” that “scientific and technological innovation and popularization of science are the two wings of achieving innovative development, and popularization of science should be placed at the same important position as scientific and technological innovation.” The “Outline of the 14th Five-Year Plan for National Economic and Social Development of the People’s Republic of China and the Long-Term Goals for 2035” also proposes that “we must carry forward the scientific spirit and craftsman spirit, carry out scientific popularization activities extensively, and improve the scientific literacy of the whole people.” The purpose of our “New Knowledge of Trendy People” column is to popularize science for the whole nation. It not only needs to popularize science knowledge, but also stimulate everyone’s interest and enthusiasm in exploring the unknown world, and create a social atmosphere that loves science and advocates innovation.
This column has been in operation for nearly ten years, and has gained a large number of readers and a good reputation with its professional and popular popular science articles. As an editor, only by higher requirements can you do better, so I have always strictly required that the articles in this column can be both rigorously popularized science, and can be vivid and lively and close to people’s livelihood. As a professional science popularization editor rather than a professional scientific researcher, how to effectively conduct popular science reports and how to make more scientific knowledge close to the public, I insist on ensuring that it is accurate, authentic and rigorous in different aspects such as material selection and topic selection direction, but also to ensure that it is popular, timely and readable, so that the column can be made more vivid, interesting and deeply rooted in the hearts of the people.
In 2019, the Computer Network Information Center of the Chinese Academy of Sciences awarded the “2019 China Popular Science Expo Best Media Partner” award to the editorial department of the “Yangcheng Evening News”, which is also the authenticity of our popular science page as a professional unit.and the effectiveness gives high recognition.
PART 2
Precautions the first step and not do “pseudo-popular science”
Real, objective, rigorous and professional, this is the basic requirement of all scientific research. The same is true for popular science reports. But because of the public’s “passion” for popular science, a large number of “pseudo-popular science” articles have appeared in online communication. How to ensure the authenticity and objectiveness of popular science knowledge is the first step we should keep in mind as a professional media.
How to keep a close eye? Finding an expert to submit a draft may be the most direct solution. Experts are naturally more reliable than the hearsays of ordinary people when they are good at and specialize in a certain field. Our page has used many articles by experts from the Chinese Academy of Sciences, such as Liu Dou, a professional at the Key Laboratory of Mental Health of the Institute of Psychology, of the Chinese Academy of Sciences, wrote, “Suffering from depression, the brain structure has changed! 》; “The consequences of turning a dog into a “wild dog” are very serious” written by Zhao Xumao, a young researcher at the Institute of Ecology Innovation, Lanzhou University, etc.
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December 14, 2020 A11
A9 Edition, August 11, 2018
But there is often a problem with expert drafts, that is, there are too many professional terms, which inevitably seems “unfathomable”. In this case, science popularization journalists and some popularization writers who use popular science explanations as Cinema careers or engage in related professions have become good “middlemen”.
When interviewing experts Komiks and scholars, reporters can simplify the “unpredictable” of scholars. This naturally requires higher knowledge reserves and understanding ability than Cinema.
I once wrote an article as a reporter interview entitled “The “World Master” is actually dark matter”, and won the first prize in Guangzhou Science and Technology Innovation Popular Science Report that year. In this process, I found that experts may use “deep” words when writing, but when communicating with us face to face, they are actually the people who are the best at explaining the difficult sciences in an easy-to-understand way; so it is natural for reporters to simplify the scientific knowledge that experts want to express through interviews.
“The “World Master” is actually dark matter” August 26, 2017
In addition, there are now a large number of professional popular science public accounts that promote various popular science articles. These public accounts have trained a large number of professional writers. The popular science articles they have created in-depth and fascinating.
The “Trendy People New Knowledge” page has also used many such articles. For example: ↓
“Who is the top “disguised master” in the ocean”
From the popular science website “Taitpole Five Strings
This “Internet celebrity” popular science is of course not all sources are reliable. As the editor in charge, IOnly select the source of information for the formal Cinema. For example, the official website, official microblog, and official official account of the Chinese Academy of Sciences, including “Science Institute”, “Gezhi Forum on Taoism”, “Science Rumor Refuting Platform”, etc. And they all communicated with each other carefully to ensure that the source of information is correct and that they were authorized by the other party.
PART 3
“Follow the groundKomiks“, the topic is very important
Popular science articles must be “follow the ground” in order to mobilize readers’ interest to learn and understand. From this point of view, the topic selection is also very important.
As the object of popular science, ordinary readers have different cultural levels and are not easy to grasp, but one thing is common: articles with simple and clear reading thresholds are relatively wider. Simply put, it means that “popular science reports should be popularized.” This popularization is not only in terms of text expression, but also in terms of content topic selection.
The author often pays attention to new research progress in the technology industry, reads a large number of corresponding popular science articles, and selects interesting topics from them – the topic should be close to people’s livelihood, and the expression should be relaxed and interesting. The most important thing is to be “timely”.
For example, we raised some interesting questions: Why do koala pull square poop? Why is there a kind of sparrow that sings “pop songs”? Why do bamboos die soon as they bloom? This type of report aroused strong interest in reading.
For example, when catkins fly in late spring and early summer, we will spray a few times when catkins are just disturbed by the catkins. Readers who sneeze the audience popularized “How to make the willow catkins disappear?” “The double suppression of the catkins of ‘chemistry + physics’, and the catkins of ‘flying all over the sky’ are expected to be relieved”; every year, when the weather is warm, and seeing a few fierce red ants crawling out of the small red clay mound, Guangdong media often repeat a topic – “Red fire ants invade Guangdong Komiks many people have been bitten! Remember to do this!” “When encountering this small red clay mound, please avoid it quickly”, etc. Even if these topics are repeated every year, readers will still read them with relish because they are very “concerned”. Readers were at the scene of the incident and were naturally impressed by these popular sciences. Isn’t this exactly one of the purposes of popular science for the whole nation?
We also pay attention to the most interesting things for the public. When the spring flowers are blooming, we will talk about “Eating wild vegetables in spring, be careful of poisoning” and “Danning quilts, there are also “correct postures””; “March 8 Shopping Festival”, everyone is “buying, buying, buying”, and we will also talk about “Why women believe in “packing” to cure all diseases”.Komiks……
In addition, href=”https://comicmov.com/”>Komiks has some topics that seem to be “far from us” that deserve widespread attention. Nuclear fusion reactors, “Chang’e 5”, deep-sea exploration, etc., these contents seem not “daily”, but they have profoundly influenced our common future and may also profoundly change our lives. So media people should also have visionKnow, promptly stimulate readers’ enthusiasm for knowledge and lead them to pay attention to these high-end and cutting-edge scientific fields.