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The fierce Komiks red ant, the square poop koala… There is a different kind of “trendy new knowledge” hidden on this piece of paper

He is very popular in science and is widely praised

The cultural supplement of “Yangcheng Evening News” has always been praised in two major sections. One is the “flower land” that emphasizes literature, and the other is the “evening party” that focuses on variety shows. The “Trendy People New Knowledge” column is located in the “Gao Party”. The 21st century has entered a scientific and technological century of all-round exploration, and it is also an era of popular science that more and more people are eager to learn science, use science, and improve scientific literacy. Before such a craze came, the popular science columns such as “Trends://comicmov.com/”>Cinema People’s New Knowledge” in the Yangcheng Evening News have long attracted much attention from readers.

In 2016, General Secretary Xi Jinping pointed out at the “Three Science and Technology Conferences” that “scientific and technological innovation and scientific popularization are the two wings of achieving innovative development, and scientific popularization must be placed at the same important position as scientific and technological innovation.” The “Outline of the 14th Five-Year Plan for National Economic and Social Development of the People’s Republic of China and the Long-Term Goals for 2035” also proposes that “Cinema should carry forward the scientific spirit and craftsman spirit, carry out scientific popularization activities extensively, and improve the scientific literacy of the whole people.” The purpose of our “New Trendy Knowledge” column in Babaylan is to popularize science for the whole nation. It not only needs to popularize science knowledge, but also stimulate everyone’s interest and enthusiasm in exploring the unknown world, and create a social atmosphere that loves science and advocates innovation.

This column has been in operation for nearly ten years, and has gained a large number of readers and a good reputation with its professional and popular popular science articles. As an editor, only by higher requirements can you do better, so I have always strictly required that the articles in this column can be both rigorously popularized science, and can be vivid and lively and close to people’s livelihood. As a professional science popularization editor rather than a professional scientific researcher, how to effectively conduct popular science reports and how to make more scientific knowledge close to the masses, I insist on ensuring that it is accurate, authentic and rigorous in different aspects such as material selection, topic selection direction, etc., and it must also ensure that it is popular, timely and readable, so that the column can be made more vivid, interesting and deeply rooted in the hearts of the people.

In 2019, the Computer Network Information Center of the Chinese Academy of Sciences awarded the “2019 China Popular Science Expo Best Media Partner” award to the editorial department of the Cultural Supplement of Yangcheng Evening News, which is also a high recognition of the authenticity and effectiveness of our popular science pages as a professional unit.

PART 2

Precautions the first step, not “pseudo-popular science”

Real, KomiksObjective, rigorous and professional, which is the basic requirement of all scientific research. The same is true for popular science reports. But because of the public’s “passion” for popular science, a large number of “pseudo-popular science” articles have appeared in the online communication at present. How to ensure the authenticity and objectiveness of popular science knowledge is the first step we as a professional media to keep a good step.

How to keep a good step? Find an expert to make an appointment with a manuscriptCinema can be the most direct solution. Experts can professionally interpret scientific phenomena and scientific principles in a certain field they are good at and specialize in, which is naturally more reliable than the ordinary people’s hearsay. Our page has used many articles by experts from the Chinese Academy of Sciences, such as Liu Dou, a professional at the Key Laboratory of Mental Health of the Institute of Psychology of the Chinese Academy of Sciences, written by Zhao Xumao, a young researcher at the Institute of Ecology Innovation, Lanzhou University, “The consequences of turning a dog into a “wild dog” are very serious”, etc.

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December 14, 2020 A1Cinema1

A9 version, August 11, 2018

But there are often problems with expert manuscripts, that is, too many professional terms areCinema, which inevitably seems “unfathomable”. In this case, science journalists and some popular science writers who use science explanation as their profession or engage in related professions have become good “intermediaries” href=”https://comicmov.com/”>Babaylan“.

When interviewing experts and scholars, reporters can simplify the “unpredictable” of scholars. This naturally has high requirements for the reporter’s own knowledge reserves and understanding ability.

I once wrote an article as a reporter’s interview entitled “The Lord of the World” is actually dark matter”. Komiks won the first prize in Guangzhou Science and Technology Innovation Popular Science Report that year. In this process, I found that experts may use “serious” words when writing, but when communicating with us face to face, they are actually Babaylan is the person who is best at explaining the difficult scientific knowledge in an easy-to-understand way; so it is natural for reporters to simplify the scientific knowledge that experts want to express through interviews with Cinema.

“The “World Master” is actually dark matter” August 26, 2017

In addition, there are now a large number of professional popular science public accounts that promote various popular science articles. These public accounts have trained a large number of professional writers, and the popular science articles they have created comprehensively are as in-depth and fascinating.

The “New Knowledge of Trendy People” has also used many such articles. For example: ↓ 

Who is the top “disguised master” in the ocean”

From the popular science website “Taitpole Five-Speech” of course not all sources are reliable. As the editor-in-chief of Babaylan, I only choose formal information sources. For example, the official website, official microblog, official official account of the Chinese Academy of Sciences, including “Science Academy”, “Gezhi Ludao Forum”, “Science Rumor Refuting Platform”, etc. They have had serious communication with the other party to ensure that the source of information is correct and authorized by the other party.

PART 3

“Follow the ground”, the topic is very important

Popular science articles must be “follow the ground” in order to adjust Cinema motivates readers to learn and understand enough. From this point of view, choosing topics is also very important. As the object of popular science, ordinary readers have very different cultural levels, and taste and comprehension abilities are not easy to grasp, but one thing is common: articles with simple and clear understanding and low reading threshold will have a relatively wider audience. Simply put, it means “popular science reports should be popularized.” This popularization is not only in terms of text expression, but also in terms of content selection.

The author often pays attention to the progress of various research in the technology industry, reads a large number of corresponding popular science articles, and selects interesting words from them. href=”https://comicmov.com/”>BabaylanTitle——Talk about choosing topics that are close to people’s livelihood, and express them easily and interestingly. Most importantly, they must be “time-efficient”.

For example, we raised some interesting questions: Why does koala pull square poop? Why does a sparrow sing “pop songs”? Why does bamboo die soon as it blooms? This kind of report arouses strong interest in reading. Babaylan

For example, when catkins fly in late spring and early summer every year, we will popularize readers who have just been disturbed by catkins and sneezed several times, “How to make catkins disappear?” “The double suppression of catkins, “The flying catkins all over the sky” is expected to relieve it”; every year when the weather warms up, and seeing a few fierce red ants crawling out of the small red clay mound, Guangdong media often repeat a topic – “Many people invaded Guangdong have been bitten and fainted! Remember to do this!” “When encountering this small red clay mound, avoid it quickly”, etc. Even if these topics are repeated every year, readers will still read them with relish because they are very “concerned”. Readers were at the scene of the incident and were naturally impressed by these popular sciences. Isn’t this exactly one of the purposes of popular science for the whole nation?

We also pay attention to the things that the public is most interested in. When spring is in full bloom, we will talk about “https://comicmov.com/”>Cinema‘s “Eating wild vegetables in spring, be careful of poisoning”, and talk about “There are also “correct postures” to dry quilts”; “March 8th Shopping Festival”, everyone is “buy, buy, buy, buy, buy, and we will also talk about “Why women believe in “packing” to cure all diseases”…

In addition, there are still some topics that seem “far from us” that deserve general attention. Nuclear fusion reactors, “Chang’e-5”, deep-sea exploration, etc., these contents seem not “daily”, but they have a profound impact on our common future and may also profoundly change our lives. Therefore, BabaylanMediaKomiksTeachers should also have foresight and promptly inspire readers’ Komiks is passionate about knowledge and leads them to focus on these high-end and cutting-edge scientific fields.

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