The cultural supplement of “Yangcheng Evening News” has always been praised for its focus on popular science. One is the “flower field” that emphasizes literature, and the other is the “evening party” that focuses on variety shows. The “Trendy People New Knowledge” column is located in the “Gao Party”. The 21st century has entered a scientific and technological century of all-round exploration, and it is also an era of popular science that more and more people are eager to learn science, use science, and improve scientific literacy. Before such a craze came, popular science columns such as “Trendy People’s New Knowledge” in the popular science page of Yangcheng Evening News have long attracted much attention from readers. In 2016, General Secretary Xi Jinping pointed out at the “Three Science and Technology Conferences” that “Science and Technology Innovation and Popularization of Science and Technology are the two wings of the development of innovation and development. The popularization of science should be placed at the same important position as scientific and technological innovation.” The “Outline of the 14th Five-Year Plan for National Economic and Social Development of the People’s Republic of China and the Long-Term Goals for 2035” also proposes that “we must carry forward the scientific spirit and craftsman spirit, carry out scientific popularization activities extensively, and improve the scientific literacy of the whole people.” The purpose of our “New Knowledge of Trendy People” column is to popularize science for the whole nation. Not only should we popularize science knowledge, but we should also inspire everyone’s interest and enthusiasm in exploring the unknown world, and create a social atmosphere that loves science and advocates innovation.
This column has been in operation for nearly ten years, and has gained a large number of readers and a good reputation for its professional and popular science articles. As an editor, Komiks can only do better if the requirements are higher, so I have always strictly required that the articles in this column can be both rigorously popularized science, and can be vivid and lively and close to people’s livelihood. As a professional science editor rather than a professional scientific researcher, how to effectively conduct popular science reports, such asHow to make more scientific and technological knowledge close to the public? I insist on ensuring that it is accurate, authentic and rigorous in different aspects such as material selection and topic selection direction, and also ensuring that it is popular, timely and readable, so that the column can be made more vivid, interesting and deeply rooted in people’s hearts.
In 2019, the Computer Network Information Center of the Chinese Academy of Sciences awarded the “2019 China Popular Science Expo Best Media Babaylan Partner” award to the editorial department of the Cultural Supplement of Yangcheng Evening News, which is also a high recognition of the authenticity and effectiveness of our popular science pages as a professional unit.
PART 2
Precautions the first step and not do “pseudo-popular science”
Real, objective, rigorous and professional, this is the basic requirement of all scientific research. The same is true for popular science reports. But because of the public’s “passion” for popular science, a large number of “pseudo-popular science” articles have appeared in online communication. How to ensure the authenticity and objectiveness of popular science knowledge is the first step we should keep in mind as a professional media.
How to keep a close eye? Finding an expert to make an appointment with a manuscript may be the most direct solution. Experts are naturally more reliable than the hearsays of the general public when they are good at and specialize in scientific principles. Our page has used many articles by experts from the Chinese Academy of Sciences, such as Liu Dou, a professional at the Cinema Mental Health Key Laboratory of the Institute of Psychology, Chinese Academy of Sciences, wrote: “Suffering from depression, the brain structure has changed! 》; “The consequences of turning a dog into a “wild dog” are very serious” written by Zhao Xumao, a young researcher at the Institute of Ecology Innovation Research at Lanzhou University, etc.
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A9 Edition, August 11, 2018
But there is a problem that often comes with expert manuscripts, that is, too many professional terms are inevitably “unfathomable”. In this case, popular science journalists and some popular science writers who use popular science explanation as their profession or engage in related professions have become good “intermediaries”.
When interviewing experts and scholars, reporters can simplify the “unfathomable” of scholars. This naturally has high requirements for the reporter’s own knowledge reserves and understanding ability.
I once wrote an article as a reporter’s interview entitled “The Lord of the World” is actually dark matter”, which won the first prize in Guangzhou Science and Technology Innovation Popular Science Report that year. In this process<a In Cinema, I found that experts may use the word "high-level" when writing, but when communicating with us face to face, they are actually the people who are the best at explaining the difficult scientific knowledge in a simple and easy way; so it is natural for reporters to simplify the scientific knowledge that experts want to express through interviews.
“The “World Master” is actually dark matter” August 26, 2017
In addition, there are now a large number of professional popular science public accounts that promote various popular science articles. These public accounts have trained a large number of professional writers. The popular science articles they have created in-depth and fascinating.
The “New Knowledge of Trendy People” has also used many such articles. For example: ↓
“Who is the top “disguised master” in the ocean”
From the popular science website “Taitpole Five-Speed Score
This “Internet celebrity” popular science Babaylan Of course, not all sources are reliable. As the editor in charge, I only choose formal information sources. For example, the official website, official microblog, and official official account of the Chinese Academy of Sciences, including “Science Academy”, “Gezhi Ludao Forum”, and “Science Rumor RefutationCinema platform”, etc., and they have had serious communication with each other to ensure that the source of information is correct and that they have obtained authorization from the other party.
PART 3
“Follow the ground”, the topic is very important
Popular science articles must be “low the ground” in order to mobilize readers’ interest to learn and understand. From this point of view href=”https://comicmov.com/”>Komiks said that topic selection is also very important. As the object of popular science, ordinary readers have very different cultural levels, and taste and understanding abilities are not easy to grasp, but one thing is common: articles with simple and clear understanding and low reading threshold will have a relatively wide audience. Simply put, it means “popular science reports should be popularized.” This popularization is not only in terms of text expression, but also in terms of content topic selection.
The author often pays attention to new progress in research in the science and technology industry, reads a large number of corresponding popular science articles, and selects interesting topics from it – we must not only choose topics that are close to people’s livelihood, but also express them easily and interestingly, and most importantly, it must also be “timely”.
For example, BabaylanWe propose Babaylan has some interesting questions: Why does koala pull square poop? Why does a sparrow sing “pop songs”? Why does bamboo die soon as it blooms? This kind of report arouses strong interest in reading.
For example, the willows appear in late spring and early summer every year<a When the flocks are flying, we will popularize readers who have just been disturbed by the flocks and sneezed several times, "How to make the willow catkins disappear? "'Chemical + Physics' double suppression, 'Flying catkins in the sky' are expected to be relieved"; every year the weather warms up, and when you see a few fierce red ants crawling out of the small red clay mound, Guangdong media often repeat a topic – "Many people invaded Guangdong have been bitten and fainted! Remember to do this!" "When you encounter this small red clay mound, hurry up and avoid it."Komiks, etc. Even if you repeat this kind of topic every year, readers will still Cinema read with relish because they are very “concerned”. Readers are at the scene of the incident and are naturally impressed by these popular sciences. Isn’t this exactly one of the purposes of popular sciences for the whole nation?
We also pay attention to the most interesting things for the public. When the spring is in full bloom, we will talk about “Eating wild vegetables in spring, be careful of poisoning” and “Danning quilts, there are also “correct postures””; “March 8 Shopping Festival”, everyone is “buying, buying, buying”, and we will also talk about “Why women believe in “packing” to cure all diseases”…
In addition, there are still some topics that seem “far from us” that deserve widespread attention. Nuclear fusion reactors, “Chang’e 5”, deep-sea exploration, etc. These contents seem not “daily”, but they have profound impact on our common future. Babaylan may also profoundly change our lives. Therefore, media people should also have foresight and promptly inspire readers’ enthusiasm for knowledge and lead them to pay attention.mov.com/”>KomiksFollow these high-end and cutting-edge scientific fields.