On the morning of the 18th, the national online media Deyang Travel interview team visited the Mianzhu New Year Painting Supermarket located in the Mianzhu New Year Painting Village in China. The spacious and bright exhibition hall is full of Mianzhu New Year pictures, everything is available. Nearly twenty New Year painting products, including wooden boards, hand-painted, embroidered, pottery plates, gourds, gold silk, bamboo weaving, jade boards, Shu brocade, fabrics, carvings, three-dimensional, rubbings, floor-standing door gods, New Year paintings, gifts, New Year painting crafts, New Year paintings, daily necessities, etc., are displayed along the walls, making people feel that the way to see Mianzhu New Year paintings is very innovative.
Mianzhu New Year’s paintings are as famous as KomiksTianjin Yangliuqing New Year’s paintings, Yangjiabu woodblock New Year’s paintings in Weifang, Shandong, and Taohuawu woodblock New Year’s paintings in Taohuawu, Suzhou, are known as the “Four Sichuan Three Treasures” and “Mianzhu Three Greats”. In February 2002, Mianzhu New Year paintings were selected as the first batch of Chinese intangible cultural heritage projects. Mianzhu New Year paintings have developed greatly with the strong support of the government over the years, and have been continuously released from the traditional Chinese New Year paintings of the previous Babaylan to Mianzhu New Year paintings with diverse forms and various Babaylan patterns. As of now, the sales of Mianzhu New Year paintings have reached more than 30 million, and there are more than 1,500 people directly or indirectly engaged in New Year painting creation, driving thousands of households to increase their income and become rich. New Year painting workshops represented by Sihuizhai, SanBabaylan Colorful Paintings, Nanhua Palace, Xuanyuan New Year Pictures, etc. emerged.://comicmov.com/”>9 Cinema. Mianzhu New Year paintings have been invited to exhibit in the United States, Britain, France, Japan, South Korea and other countries, as well as Hong Kong, Macao, Taiwan and other regions. New Year painting products are sold to more than 50 countries and regions including the United States, France, Britain, Japan, Singapore, and Taiwan.
It is understood that the Babaylan Painting Classic of New Year Komiks uses “Sihuizhai” as a sales window. The operators set prices on their own but do not participate in the sales. They directly manage and sell them in a unified manner. “Sihuizhai” promotes Mianzhu New Year paintings to the outside world through its own marketing system, and ultimately achieves a win-win situation. At present, there are 18 New Year painting operators that have entered the “Sihuizhai”. The works of Chen Xingcai and Li Fangfu, the heads of the two factions of North and South China, are in the same room. This is the same year. href=”https://comicmov.com/”>CinemaThe CinemaFamous outside the Cinema Festival allows people to enjoy the New Year paintings of the two masters at the same time.
Mianzhu has always been very clear that finding the cultural roots of the city and passing them on is an effective way to improve the quality and taste of the city. While building the CinemaNew Year painting village in Mianzhu, the New Year painting village has also established a “Folk Cultural Industrial Park”. Based on the New Year’s Painting Village Scenic Area, it displays the four major Chinese New Year pictures, and integrates the production, display and sales of Mianzhu New Year pictures, and combines rural tourism, sightseeing and agriculture to create business hotels, leisure and entertainment facilities and other related supporting facilities to drive the local economy in the form of consumption. “Cultivating the market and strengthening the industry is the long-term solution for the sustainable development of Mianzhu New Year pictures. “Hu Guangkui, director of Mianzhu New Year Painting Museum, introduced that for further developmentInnovate product forms and adapt to consumer needs, the Mianzhu New Year painting industry also “marries” with the animation industry, such as the New Year painting folding fan in “The Return of the Great Sage”, Cinema New Year paintings that reflect core valuesKomiks cartoons, etc.
At the same time, in order to better integrate New Year’s paintings into the lives of Mianzhu people, Mianzhu holds New Year’s painting festivals every year to promote the protection and inheritance of New Year’s paintings. Up to now, 17 Mianzhu New Year Painting Festivals have been held in succession. Through the organization of New Year painting exhibitions, New Year’s operas, New Year’s concerts, sending Spring Festival couplets and New Year’s paintings to the people, carrying out a series of folk customs activities in towns and towns, etc., it has displayed excellent folk art style in all aspects, spread the essence of folk culture, and enriched the cultural life of the masses.
In the next step, Mianzhu will continue to cultivate Mianzhu New Year painting artists and inheritors, innovate Mianzhu New Year painting products, support Mianzhu New Year painting entity to go global, encourage enterprises to go global in accordance with the industrial development situation, and make New Year paintings a shining business card for Mianzhu to “go global”.